• Mitsubishi unveils new five-year plan known as “Mitsubishi Motors Momentum 2030”.
Mitsubishi is not usually on the centre of trade motion. The small Japanese automaker not often presents new fashions, and its vary at present counts simply 5 of them. That may quickly drop to 4 with the departure of the Mirage. And that’s with the Outlander and Outlander PHEV counted as two merchandise.
However there’s excellent news for followers of the model: the corporate will quickly have new fashions to current. Following a nationwide assembly with its sellers, the automaker unveiled a brand new five-year plan known as “Mitsubishi Motors Momentum 2030”. The plan focuses on electrification, an expanded lineup of autos and with that larger penetration of the retail market.
4 key components lie on the coronary heart of the “Momentum 2030” technique. First, making a path to electrification. Second, refreshing and increasing the North American lineup. Third, modernize the gross sales mannequin. And eventually, increase the gross sales community.
Le Mitsubishi Outlander PHEV | Photograph: D.Boshouwers
So far as electrification is anxious, a part of the corporate’s plan was revealed final March. At the moment, the agency introduced a collection of latest autos to be produced in partnership with Nissan, together with a brand new electrical mannequin and a midsize pickup to be assembled in Mexico.
Mitsubishi can be planning a brand new mannequin or fully overhauled mannequin yearly between 2026 and 2030. We’re guessing that one mannequin set to be renewed is the RVR, the present design of which dates to the early 2010s. The arrival of 5 new or up to date autos will see the lineup double in measurement.
And in keeping with Mark Chaffin, CEO of Mitsubishi Motors in North America, two of the brand new autos will function in a section the place Mitsubishi just isn’t at present represented in North America. One in every of these autos may properly be that midsize pickup.
The opposite new participant might be a manufacturing model of the D:X Delica van, which may find yourself on the American market.
All this stays to be seen, however what’s encouraging for shoppers, and likewise for the model’s sellers, is the promise of one thing new regularly over the following few years.