1989: Hyundai moves aside from the Master America


Hyundai developed a big splash in North America once the 1986 Excel continued sale; being just a $4,995 (at one time should the Chevy Chevette listed at $5,645 in addition to a Toyota Tercel for $5,448), the Excel was incredibly cheap that examples flooded American streets immediately (and a lot of ones were scrapped in a short time, given that the Excel turned out to be a wretchedly bad car). But Hyundai wasn’t standing still, as well as new Sonata debuted to the 1989 model year. The Sonata was bigger and better-built in comparison to the Excel, but still were included with a smaller cost ($9,695, versus $11,770 for your cheapest Honda Accord sedan, $11,299 to get a Mazda 626 sedan, or $11,488 for a Toyota Camry sedan). From that point forward, Hyundais improved far better, finally erasing the negative memories of the miserable Excel. Here is a full-page-spread magazine advertisement from late 1988, showing off you are going to of your new Hyundai sedan.

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1989 Hyundai Sonata magazine advertisement(3.76 MB)Go here to download PDF

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